No One Has Worked With More Top Ten Talent Than This Guy.
Hi. I’m Steve Reynolds.
Hi. I’m Steve Reynolds.
You can’t have a successful show without smart strategy. The problem? Too many radio folks don’t understand what strategy is. (Hint: it’s not show prep and bits.) Let me help.
“Steve has the most amazing sense of how to frame the critical few essential building blocks of successful morning radio and, just as important, Steve endears himself to your hosts by building trust with them in the process of communicating these insights.”
“Steve is the best at defining roles, plot, and direction of a show. I only wish I met Steve 15 years earlier, I would have had so many more programming success stories! And he’s f$%*ing funny.”
“Steve is more than a consultant…he’s a strategist. Like the great coaches in sports…Mike Krzyzewski, Bill Belichick, Phil Jackson & Tony La Russa…Steve develops a winning game plan and keeps you focused to accomplish it. Our success wouldn’t be possible without his guidance.”
“Steve brings it every week: Real ideas, candid feedback, strategic guidance. He’s not afraid to roll up his sleeves and work with us to create solutions and bring ideas to life.”
“Compassionate, yet stern… Arrogant, yet humble…Funny, yet disturbed…He embodies all of the great qualities of a great Morning Guy because he once was one! Now cut the check and let him make your Morning People great, too!”
“Steve has been instrumental in making our good morning shows better, and our new morning shows understand what it takes to be successful. Whether it’s established talent that needs some outside ideas or a new show that needs to start on the right foot…Steve Reynolds can help.”
“Steve’s philosophies and creativeness have helped take Karlson & McKenzie on WZLX from 14th place with Adults 25-54 to 1st place when I programmed the station! It’s incredible how much more focused and fun the show is now that Steve is involved.”
“Steve has helped evolve our content strategy over his time with us, continuing to hear the show as a listener. His outsider perspective keeps up honest to the strategy while continuing to challenge our team in ways that helps them grow to deepen the relationship with the audience so their loyalty gets them addicted to our cast and they return every day so our ratings go up.”
“More coach, less consultant describes Steve Reynolds. He’s been successful while doing a morning show and he has the unique ability to talk to talent from that perspective.”
“I appreciate Steve’s strategic approach to coaching talent. He’s not a cookie cutter guy. He takes the temperature of the room, figures out what’s needed, and makes a plan on how he’ll move the talent to where they need to be for success. Everyone in the process–talent, programmers, even station leadership, gets Steve’s full support. He’s incredibly generous with his time and attention.”
“If you want a hit record, you hire Clive Davis. If you want to win college football games, you hire Nick Saban. If you want a winning morning show, you hire Steve Reynolds. Steve has become a friend and a mentor who continues to push our show to new levels of creativity and ratings success.”
“Steve helped take our show to a new level. He offered a different perspective and challenged my co-host, Katelyn, and me to make our breaks more relevant and memorable. The results speak for themselves. Our ratings are up and our show has become one of the most talked about in the market. Plus, I’d be lying if I didn’t say that we are having more fun on the air than we’ve had in years.”
“Steve’s contributions to the team are invaluable. I’ve worked with Steve over the last eight years on both heritage and new shows. He customizes a strategy based on the individuals on the show while incorporating a fresh perspective, innovative ideas, and a direct approach that helps the show realize and reach their potential. Steve builds trust and credibility immediately with everyone he works with, allowing the show and the brain-trust to develop a strategy and WIN!”
“Steve’s brain is superhuman. He’s taken our show and completely re-energized it. The result? A tighter, more focused, BETTER show, one that’s able to compete and win in one of the toughest morning show markets in America! We had a good show before…Steve Reynolds has given us the confidence and know-how to be great.”
“Over the last three years I’ve had the privilege of working with Steve Reynolds. I’ve always been reluctant to work with consultants, but Steve is different. He makes you really think about what you say, how you say it and what could make your break better. Steve is constantly helping with content and even shaping the show. From providing ideas for staple beaks to sharing content from his friends around the world. Steve is the guy who will never let you coast. Steve has been like a 4th member of our morning show. I’m happy to have him on our team.”
“Steve is the most powerful strategic tool in our arsenal. Steve is wholly invested in every show; from their personal well-being, to ideation and execution. More than just a weekly call, more than just quarterly visits, Steve is available 24/7. There is NO better partner in accountability for a programmer than Steve Reynolds, period. The platinum standard and best investment any brand can make for high caliber talent management.”
“A compliment from Steve Reynolds actually means something.”
“Steve’s approach to coaching talent is holistic. He will help your show improve its day to day execution and he is a smart strategist with strong marketing instincts. There are very few things you can do that will positively impact your show as quickly and effectively as working with Steve Reynolds.”
“Working with Steve has opened so many creative doors in an industry where some might argue that the doors are closing. Steve also brought a sense of family to our show, pulling out more stories about each of us than we ever could have imagined sharing. I treasure the lessons Steve has brought to the table.”
“I’ve had the privilege of working with Steve Reynolds on a few shows and every time we do, I’m amazed by his gift to link what’s unique to the talent with what resonates with the audience. This way he creates winning shows that can’t be easily duplicated while having a lot of fun in the process. Steve is an outstanding creative and inherently ‘good person’ and I’m proud to have developed a friendship with him throughout our ‘run-ins’.”
“Steve is one of the key people in my brain trust….he has played a major role in the development of winning strategies for a number of our major market morning shows. No matter where a morning show is in their life-cycle – from developing shows, to highly established brands, Steve can bring them to the next level. There are only a handful of people whose instincts I trust implicitly, and Steve Reynolds is one of them.”
That’s me. HERE’S WHY.