How do you take an established morning guy with 30 years on the station and convince him and his team to update the show?
The Strategic Solution
The big things I did: take away some of the restrictions placed on the show (done in an effort to manage PPM), taught them strategy, developed some fun features, and got the cast (Hawkeye and Katelyn) to be more vulnerable with the audience in sharing their life, all while creating fun in the process.
We’ve gotten all those elements in place, and the show has quickly risen from #7 to #2 W25-54 and P25-54 in a few short months.
“Steve helped take our show to a new level. He offered a different perspective and challenged my co-host, Katelyn, and me to make our breaks more relevant and memorable. The results speak for themselves. Our ratings are up and our show has become one of the most talked about in the market. Plus, I’d be lying if I didn’t say that we are having more fun on the air than we’ve had in years.”
“Working with Steve has opened so many creative doors in an industry where some might argue that the doors are closing. Steve also brought a sense of family to our show, pulling out more stories about each of us than we ever could have imagined sharing. I treasure the lessons Steve has brought to the table.”
Just a sampling of some of the top markets I’ve had the pleasure of working in...