The biggest challenge when we started? All the other established shows in the market. How do you break through the noise and get other shows’ listeners (many of them longtime listeners) to try the new guys?
The Strategic Solution
Together, we developed a plot that stood out from everyone else on the air: “imperfect people sharing their lives with the audience and having fun in the process.” Because of the initial hard work of the Mojo team being everywhere and meeting everyone (listeners and dignitaries alike), they crafted local content in a way no one else was—and amassing “can’t miss” images in the process.
Through hard work via a ground game of getting the team out and about, to getting the team to share their lives on the show, to creating fun appointments, this is now the iconic morning show in the market (#1 in all necessary demos). If this show ever left the station, the station would probably need to change format. That’s the effect this show has had on the brand images of the station.
“Steve is more than a consultant—he’s a strategist. Like the great coaches in sports—Mike Krzyzewski, Bill Belichick, Phil Jackson, and Tony La Russa—Steve develops a winning game plan and keeps you focused to accomplish it. Our success wouldn’t be possible without his guidance.”
“I refer to Steve Reynolds as the sixth member of our show because of his valued input and continued coaching. Sometimes we are too close to a topic and it’s Steve’s fresh perspective that helps us to spin an idea on its head and make it even bigger on the air. Steve has been key in developing new members of our show and encouraging innovation in those of us who have been hosting this show for a decade. I directly attribute the success and growth of Mojo in The Morning to the work Steve has done with us. In a PPM world, he moves the needle!”
“It’s an honor to write this because I don’t often tell you how valuable your friendship AND your professional guidance means to me.”
Just a sampling of some of the top markets I’ve had the pleasure of working in...