This quote from a New York Times article captured me: “In an accelerated culture, our loyalties toward just about everything — laundry detergents, celebrities, even churches and spouses — transfer more readily than our grandparents could have imagined. Now we dispose of phone carriers and cash-back credit cards from one month to the next, forever […]
https://review.reynoldsgroupradio.com/wp-content/uploads/2020/04/Steve-Reynolds-logo-1.png00jlerman@coldspringdesign.comhttps://review.reynoldsgroupradio.com/wp-content/uploads/2020/04/Steve-Reynolds-logo-1.pngjlerman@coldspringdesign.com2019-06-01 18:34:342020-03-05 12:59:06Building Loyalty in a Disloyal World
Trying to get a morning talent to change their show so it wins in PPM can be one of the hardest things. Giving up control is tough, which is why I use lots of analogies to pull them outside of radio to make my points. If delivered well, they’re tough points to refute and put […]
https://review.reynoldsgroupradio.com/wp-content/uploads/2020/04/Steve-Reynolds-logo-1.png00jlerman@coldspringdesign.comhttps://review.reynoldsgroupradio.com/wp-content/uploads/2020/04/Steve-Reynolds-logo-1.pngjlerman@coldspringdesign.com2019-05-21 11:33:282020-03-05 12:59:12Convincing Talent to Change: The Old Inside/Outside Game
When I work with a morning show team, I ask them to do one main thing: be FAIR in order to be GREAT: F: Fun/Funny A: Authentic I: Innovative R: Relatability FUN/FUNNY: Listeners choose morning radio to have FUN. Listeners’ lives, especially now, suck (if I can be so bold). They use morning radio as […]
https://review.reynoldsgroupradio.com/wp-content/uploads/2020/04/Steve-Reynolds-logo-1.png00projects@coldspringdesign.comhttps://review.reynoldsgroupradio.com/wp-content/uploads/2020/04/Steve-Reynolds-logo-1.pngprojects@coldspringdesign.com2019-04-02 09:59:102020-03-05 12:59:17Be FAIR to Be Great
If I had a magic wand, I’d make many prep services disappear or rework what they offer morning radio. With all due respect to my friends on that side of radio, too many shows use this input without ever developing the topics to share with listeners through their relevance to it. For shows to be […]
https://review.reynoldsgroupradio.com/wp-content/uploads/2020/04/Steve-Reynolds-logo-1.png00projects@coldspringdesign.comhttps://review.reynoldsgroupradio.com/wp-content/uploads/2020/04/Steve-Reynolds-logo-1.pngprojects@coldspringdesign.com2019-02-04 16:49:132020-03-05 12:59:22Where Did You Go, What Did You Do?
There’s a scene in “Jurassic World” where Chris Pratt comes upon a dying brontosaurus. Despite the fact this animal is all CGI, you’ll still push back tears. Likewise, throughout the movie, you’ll find yourself rooting for the raptors in this one. While I won’t give away any plot twists, the reason for this is rather […]
https://review.reynoldsgroupradio.com/wp-content/uploads/2020/04/Steve-Reynolds-logo-1.png00projects@coldspringdesign.comhttps://review.reynoldsgroupradio.com/wp-content/uploads/2020/04/Steve-Reynolds-logo-1.pngprojects@coldspringdesign.com2019-01-18 13:14:002020-03-05 12:59:29Jurassic World – Why Talent Should Root for the Raptors
Building Loyalty in a Disloyal World
/in Newsletters /by jlerman@coldspringdesign.comThis quote from a New York Times article captured me: “In an accelerated culture, our loyalties toward just about everything — laundry detergents, celebrities, even churches and spouses — transfer more readily than our grandparents could have imagined. Now we dispose of phone carriers and cash-back credit cards from one month to the next, forever […]
Convincing Talent to Change: The Old Inside/Outside Game
/in Newsletters /by jlerman@coldspringdesign.comTrying to get a morning talent to change their show so it wins in PPM can be one of the hardest things. Giving up control is tough, which is why I use lots of analogies to pull them outside of radio to make my points. If delivered well, they’re tough points to refute and put […]
Be FAIR to Be Great
/in Newsletters /by projects@coldspringdesign.comWhen I work with a morning show team, I ask them to do one main thing: be FAIR in order to be GREAT: F: Fun/Funny A: Authentic I: Innovative R: Relatability FUN/FUNNY: Listeners choose morning radio to have FUN. Listeners’ lives, especially now, suck (if I can be so bold). They use morning radio as […]
Where Did You Go, What Did You Do?
/in Newsletters /by projects@coldspringdesign.comIf I had a magic wand, I’d make many prep services disappear or rework what they offer morning radio. With all due respect to my friends on that side of radio, too many shows use this input without ever developing the topics to share with listeners through their relevance to it. For shows to be […]
Jurassic World – Why Talent Should Root for the Raptors
/in Newsletters /by projects@coldspringdesign.comThere’s a scene in “Jurassic World” where Chris Pratt comes upon a dying brontosaurus. Despite the fact this animal is all CGI, you’ll still push back tears. Likewise, throughout the movie, you’ll find yourself rooting for the raptors in this one. While I won’t give away any plot twists, the reason for this is rather […]