Why Sign Up For Planet Reynolds?
Anyone who works with me will quickly learn that I’m not usually a fan of “lists” for on-air bits (no lists of birthdays, please).
Like what you just read? Sign up for my newsletter!
But here, I’m breaking my own rule, as I give you the top 10 reasons to subscribe to Planet Reynolds, my monthly newsletter. Cue the David Letterman music . . .
10 It’s FREE.
9 This newsletter will help change your approach to developing compelling content—for the better.
8 You’ll start thinking more creatively AND strategically—automatically. Yes, even in your sleep!
7 You’ll gain a new and deeper appreciation for your listeners’ needs—and how your team can meet them.
6 You’ll start to live and breathe my mantra: be FAIR to be GREAT. (FAIR stands for Funny, Authentic, Innovative, Relatable. Read more about it here.)
5 You’ll find new ways to talk strategy with your talent—ways that will make sense to them.
4 It’s also GREEN. (No trees will be harmed in the making of this newsletter.)
3 Regular practice of my strategic approach will help turn listeners into your BIGGEST fans (and not the scary kind, although some will still send you listener food).
2 Rumor has it that regular reading of this newsletter could result in a slimmer build and better sleep!
1 You’re guaranteed to laugh, learn, and laugh some more.
Making Your Mess Your Message
/in Newsletters /by jlerman@coldspringdesign.comWho’d have thought that a morning radio personality’s death would result in fans making a pilgrimage to his studios to leave notes, cards, and flowers? Yet, that’s what happened when Kidd Kraddick passed away unexpectedly in 2013. One would only need to peruse Facebook comments to know why. Consistently you read things like “I felt […]
Why Duke Always Wins and the Lesson for Morning Radio
/in Newsletters /by jlerman@coldspringdesign.comI’m a big fan of the Blue Devils. Living 20 minutes from Duke University, I probably don’t have much of a choice, but I’m an honest to goodness fan of the team and especially Coach Mike Krzyzewski. Having met Coach K several times when I was on the air here in Raleigh, I know that […]
Building Loyalty in a Disloyal World
/in Newsletters /by jlerman@coldspringdesign.comThis quote from a New York Times article captured me: “In an accelerated culture, our loyalties toward just about everything — laundry detergents, celebrities, even churches and spouses — transfer more readily than our grandparents could have imagined. Now we dispose of phone carriers and cash-back credit cards from one month to the next, forever […]