Why Sign Up For Planet Reynolds?
Anyone who works with me will quickly learn that I’m not usually a fan of “lists” for on-air bits (no lists of birthdays, please).
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But here, I’m breaking my own rule, as I give you the top 10 reasons to subscribe to Planet Reynolds, my monthly newsletter. Cue the David Letterman music . . .
10 It’s FREE.
9 This newsletter will help change your approach to developing compelling content—for the better.
8 You’ll start thinking more creatively AND strategically—automatically. Yes, even in your sleep!
7 You’ll gain a new and deeper appreciation for your listeners’ needs—and how your team can meet them.
6 You’ll start to live and breathe my mantra: be FAIR to be GREAT. (FAIR stands for Funny, Authentic, Innovative, Relatable. Read more about it here.)
5 You’ll find new ways to talk strategy with your talent—ways that will make sense to them.
4 It’s also GREEN. (No trees will be harmed in the making of this newsletter.)
3 Regular practice of my strategic approach will help turn listeners into your BIGGEST fans (and not the scary kind, although some will still send you listener food).
2 Rumor has it that regular reading of this newsletter could result in a slimmer build and better sleep!
1 You’re guaranteed to laugh, learn, and laugh some more.
Convincing Talent to Change: The Old Inside/Outside Game
/in Newsletters /by jlerman@coldspringdesign.comTrying to get a morning talent to change their show so it wins in PPM can be one of the hardest things. Giving up control is tough, which is why I use lots of analogies to pull them outside of radio to make my points. If delivered well, they’re tough points to refute and put […]
Be FAIR to Be Great
/in Newsletters /by projects@coldspringdesign.comWhen I work with a morning show team, I ask them to do one main thing: be FAIR in order to be GREAT: F: Fun/Funny A: Authentic I: Innovative R: Relatability FUN/FUNNY: Listeners choose morning radio to have FUN. Listeners’ lives, especially now, suck (if I can be so bold). They use morning radio as […]
Where Did You Go, What Did You Do?
/in Newsletters /by projects@coldspringdesign.comIf I had a magic wand, I’d make many prep services disappear or rework what they offer morning radio. With all due respect to my friends on that side of radio, too many shows use this input without ever developing the topics to share with listeners through their relevance to it. For shows to be […]